Monday, May 7, 2012

Mapping

Industry Mapping:
Mapping an industry can be done by starting with an SIC Code (Standard Industrial Code) that describes what industry a particular company is in. This is very broad, so you then need to identify the acual players in your field. Any good search engine (acually Yahoo is pretty good at that in their financial section,) can get you a tighter, although still pretty large list of a sub-sector of an industry. 

Now take that list and google for conferences/events/news releases, etc., to identify the top players, the mid-tier players and finally the start-ups. 

Now you have mapped the physical of the industry. Take things a bit deeper, and identify the finaical health of each company, their top clients, the targets, etc. and now you have a sourcing target list. 

Next using Linked In, Hoovers, and any/all networking & talent idenfifcation tools you have, a list of PEOPLE to contact, source, network, etc. will emerge.

No comments:

Post a Comment